Create transparency regarding the company’s business units, product portfolio or brand portfolio.Stars CG Matrix PowerPoint Template - Stars, Questions Marks, Cash Cows, and Poor Dogs Bosten Consulting Matrix (BCG) Use Cases.The chart classifies the business units, products or brands into four areas: BCG Matrix PowerPoint Template IntroductionīCG matrix is a well-known and established strategy tool, which is used to analyze a company’s product portfolio on a quadrant along relative market share axis (horizontal) and market growth rate axis (vertical) This article will give you an overview of what the BCG Matrix is, how you can use it in your company, and where you can find the pre-made PowerPoint template with all its details included. It’s one of those things that seems like it should be common knowledge, but almost nobody knows what it is until they need it.

One of the most popular tools you can use to simplify this process is the BCG Matrix. That is why there are so many tools out there to help you streamline the creation and implementation of your company’s strategic plan. The problem is that coming up with a strategy or performing an analysis of the market can take an obscene amount of time in a company, and that’s not something every organization has.

What is the importance of a BCG matrix?Įveryone knows how important it is for companies to have a clear strategy and keep analyzing the market in order to be successful. It helps the company to analyze where to allocate its resources and is used as an analytical tool in different practice areas as strategy, product management, marketing, or portfolio analysis. Henderson for the Boston Consulting Group (BCG) in 1970. It helps you identify your product or business portfolio's biggest winners and losers and see how they perform against each other in terms of their growth and market share. The BCG matrix is a strategic planning tool that can help you evaluate your product or business portfolio.

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